At James Hardie, I led the creative direction across a variety of key projects, strengthening the brand's presence across multiple channels. I ensured consistency with brand guidelines, crafted compelling emails and designed impactful visuals. My work in both print and digital advertising increased brand visibility, while I also developed strategic sales presentations and collateral to equip the team with powerful client-facing tools. Additionally, I elevated our social media and designed dynamic tradeshow and in-store displays that captured attention and drove engagement.