I spearheaded a website redesign that increased traffic by 300%, collaborating with SEO, marketing, and product teams to align strategy, design, and user experience. I played a key role in evolving the brand by refining visual identity, messaging, and digital presence to create a more cohesive and impactful user experience. Partnering closely with a copywriter, I developed user-centered, SEO-optimized content that enhanced search visibility and engagement. Additionally, I designed landing pages, CRM, social and marketing materials, integrating user testing insights to optimize conversions and reinforce brand consistency across all touchpoints.