Digital Designer
The Aspen Group
April 2024 - Current

• Directed and executed a full-scale website redesign, leading cross-functional collaboration with SEO, marketing, creative, and product teams to align strategy, design, and user experience. This overhaul resulted in a 300% increase in web conversions post-launch, significantly improving engagement.

• Developed a cohesive content and design strategy in partnership with the copywriter, ensuring key pages were both visually compelling and optimized for SEO. This user-centered approach enhanced organic search visibility and strengthened brand storytelling.

• Led the creative vision and execution of the site’s design, messaging, and functionality, ensuring a seamless, modern, and engaging online experience. Successfully launched the site on schedule, directly contributing to key business objectives, including increased traffic and conversion rates.

• Designed landing pages, SEO-driven content, emails, blogs, social media and marketing materials, maintaining consistency with brand identity while elevating the brand’s digital presence and marketing impact.

• Applied UX research and analytics insights by working closely with UX, data, and marketing teams to refine designs based on user testing, enhancing the user journey and boosting conversions through iterative improvements.

• Oversaw project timelines and creative priorities, ensuring seamless collaboration across teams while delivering high-quality, on-brand digital solutions that met business goals and exceeded performance expectations.

Senior Art Director
Yakkety Yak LLC
February 2022 - February 2024

• Led strategic creative direction, overseeing the development of compelling, high-impact concepts across multi-channel campaigns for various brands. Directed advertising campaigns, print materials, digital content, and brand identity work to ensure cohesive and engaging storytelling that resonated with target audiences.

• Directed and mentored a team of designers, providing supervision, constructive feedback, and creative guidance. Managed project workflows, assigned tasks, and cultivated talent, ensuring the team consistently delivered high-quality work while meeting deadlines.

• Facilitated and led creative work sessions, driving concept development through competitor research, strategic roadmaps, and innovative brainstorming. Guided teams in crafting solutions that aligned with client messaging, objectives, and audience engagement strategies.

• Served as a key creative partner, collaborating closely with clients, copywriters, account managers, and cross-functional teams to transform business goals into visually compelling and effective design solutions.

• Conceptualized and designed digital experiences, developing landing pages, emails, and wireframes to bring ideas to life. Led client presentations to validate design decisions, gather insights, and refine solutions for an optimal user experience before moving into development.

• Maintained a sharp creative edge, continuously researching and integrating emerging design trends and principles to inform design strategy, mentor team members, and ensure all creative output remained innovative and relevant.

Graphic Designer
James Hardie Building Products
April 2017 - February 2022

• Partnered effectively with stakeholders to provide support and drive the evolution and development of the company brand, including obtaining a thorough understanding of the brand identity and conveying the identity through designs, copy and personas.

• Led the creative strategy and execution of new and existing sales tools, driving the development of high-impact marketing assets, including customer pilot program materials, email campaigns, advertisements, interactive sales presentations, in-store displays and tradeshow booths.

• Provided art direction to external agencies, ensuring all brand campaigns maintained consistency with brand identity and guidelines. Oversaw new creative concepts, photo and video shoots, and digital and print assets to deliver a seamless brand experience across all channels.

• Championed brand evolution, balancing innovation with consistency to keep the brand fresh, relevant and aligned with current design trends while maintaining its core identity.

• Managed print production oversight, ensuring precise execution by collaborating with vendors, approving proofs and guaranteeing the highest quality standards in final design output.

• Oversaw quality control and asset management for the company’s online sales store, ensuring all materials were current, high-quality, and met brand standards.

Graphic Designer
Ikonix USA
February 2015 - April 2017

• Spearheaded the conceptualization, development, and implementation of the corporate identity across all marketing materials, including creating new branding and refreshing the logo design before deploying the branding across all materials.

• Performed the accurate and effective translation of technical subject matter into concrete design for catalogs, promotional materials, and sales collateral.

• Oversaw the creation and development of responsive corporate websites while coordinating the entire process from initial wireframes through to completion of final sites.

• Charged with administering and maintaining the image library, creative work files, archive materials, and other documentation.

• Navigated the organization, coordination, and facilitation of photo shoots and video shoots to support graphic design activities.

Graphic Designer
Camping World
January 2013 - February 2015

• Operated in a pivotal capacity by leading the development of designs and layouts for brochures, posters, ads, mailers, postcards, banners, billboards, forms, and presentations.

• Placed a strong emphasis on meeting and exceeding the needs, objectives, and expectations of internal and external clients to maximize satisfaction.

• Coordinated and executed a number of projects simultaneously without sacrificing quality and meeting tight deadlines.